We can pretty much all agree that our portfolio is one of the most crucial parts of our business. Building it up though, is not always easy; but it’s also not impossible either.
One of the first things we have to do when it comes to building a portfolio to attract a certain clientele is to define that clientele.
In this guide, we’re hoping to not only bring to light just how to attract your dream clients, but give you actionable steps on how to do so.
Let’s not waste any more time, and get right into it…
You need to know who you are going to attract. This is the core of almost all businesses out there (read our post on treating your photogrpahy as a business). But how do you define them?
Of course, it’s not just limited to those 3 examples above. Take a moment and really imagine who you would absolutely love to be consistently shooting.
Take a pen and paper and start writing things down now, as you read this. You can always scroll back up and catch up on things if you need to.
But feel free to take this all and apply it to your own vision of your ideal clients. This is more to show you the process of tailoring your business to attract them. Whoever they may be.
“These brides are the adventurous, outdoorsy type who spend their weekends hiking with their partner, their dog(s) and love to talk about it on instagram. They have a keen sense for design & style and believe more in moments than things. They are well educated, work either for themselves or in high-ranked positions and are not afraid to shell out for a decent sushi dinner or a fancy bottle of wine.”
Based on the description we just gave about our dream client/bride.
By describing & breaking down who our target clients are, we can now start to use this information on building a portfolio & advertising campaigns to reach these clients. It is so darn invaluable to have this ‘picture’ of your dream clients constantly in your mind.
And of course, what was described above is just one “type” of person. You can make up personas for the same “target group” endlessly. So don’t feel limited, just focus on the main common things they all have.
Well, what would you do if you knew exactly what your target clients are attracted to?
It’s an easy one, I swear…
Take all that information that you just discovered about your target clients and set up shoots that are inline with those things.
You NEED to get a portfolio & social media material that will attract these clients and a lot of people seem to think it’s a Catch 22 situation (Can’t get those clients because I don’t have the content to show, how do I get that content If I don’t have those clients.)
Well, pucker up – because that is absolutely not true.
I’m not going to write too much about setting up styled shoots here as we have a whole article on that. But the answer to the question above is simply “Styled Shoots“.
Create that content yourself. Use this to then start booking the real weddings, the real jobs, the real experiences.
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